SELLING MOM & DAD’S HOME ISN’T JUST ANOTHER REAL ESTATE TRANSACTION. For many older adults, that home represents 30, 40 or even 50 years of memories. So when it’s time to sell, downsize or move closer to family, choosing the right Realtor matters. Here are a few questions families should ask: How much experience do you have working with seniors and their families? Are you an SRES® or do you have other senior-focused training or experience? Do you understand the emotional side of selling a longtime family home? Can you help coordinate with estate sale companies, move managers, senior living professionals or other services if needed? How will you communicate with adult children who may live out of the area? Will you take the time to explain options without rushing Mom or Dad into a decision? What makes your approach different when working with older adults? The highest sales price or flashiest marketing presentation shouldn't be the only consideration. Sometimes the most important question is: “Would I trust this person with my parents?” How Seniornicity Can Help Seniornicity helps seniors and families connect with trusted, senior-focused real estate professionals who understand that working with older adults often requires more patience, communication and coordination. And when other help is needed, families can find additional senior-focused professionals within the Seniornicity community. Because selling a house may be the transaction. Helping Mom and Dad through the next chapter is the real job.